Date:
Monday, February 20, 2017 to Tuesday, February 21, 2017
Host:
Beach Grove Golf Club
5946 12 Ave
Delta, BC
V4L 1C7
AVAILABLE PDP POINTS:
8 Points per day, 16 Points total
REGISTRATION FEE:
PGA of BC Members: $59 +GST
Non-Members*: $159 +GST *Please note: Guests must be sponsored by a PGA of BC Class "A" Member
REGISTRATION DEADLINE:
REGISTRATION IS NOW CLOSED. Any members wishing to register, please contact Russell MacKay to be put on the waitlist.
DRESS CODE:
Business Formal (See here for detailed description)
ITINERARY
DAY ONE
9:00am - Pastries & Coffee served
10:00am - 12:00pm - Tristan Mullally (PGA of Canada) – Head Golf Coach, Golf Canada's National Women's Amateur Team
12:00pm - 1:00pm - Lunch served
1:00pm - 2:00pm - James Grass – Director of Brand Experience & Marketing, The Vancouver Club
2:00pm - 3:00pm - Nick Mueller – Director of Golf Performance, Innovative Fitness (White Rock)
3:00pm - 4:00pm - Chris Wanlass – General Manager, Nordstrom (Vancouver)
4:00pm - 4:30pm - PGA of BC Annual General Meeting
DAY TWO
8:30am - Pastries & Coffee served
9:00am - 12:00pm - Curious Coaches - Corey Lundberg (PGA) – COO & High Performance Coach of Altus Performance (Dallas, TX) & Matt Wilson (PGA of Canada) - Director of Instruction, La Rinconada Country Club (Los Gatos, CA)
12:00pm - 1:00pm Lunch served
1:00pm - 2:30pm - Robert Thompson - Matchplay Golf Marketing; Contributing Columnist: Global Golf Post; Senior Writer: SCOREGolf; Golf Analyst: Global News
2:30pm - 4:00pm - Jennifer Melanson – Director, Human Resources, Fairmont Jasper Park Lodge
DAY ONE SPEAKERS:
10:00AM - 12:00PM
Tristan Mullally (PGA of Canada) – Head Golf Coach, Golf Canada's National Women's Amateur Team
TOPIC: 1% - A targeted approach to getting the most out of your athletes. Case Study – Brooke Henderson
- My coaching journey
- Applying your strengths, supporting your weaknesses
- Measurement, change and being “right”
- Case study – Brooke Henderson as 13 year old versus an 18 year old.
BIO:
Tristan Mullally is a Professional Golf Coach who has worked with Tour Professionals and Amateurs all over the world. A native of Ireland, Tristan became the Canadian Women’s National Team coach at the end of 2011. A career spanning 17 years has seen him inspire and motivate players to reach their potential and work in some of the biggest arenas in golf.
Tristan was Canada’s Coach at the Rio 2016 Olympic Games, the 2015 Pan American Games and to the silver medalists at the World Amateur Team Championships in 2014. Coach to several #1 WAGR ranked athletes, Tristan has also coached players to almost 30 professional victories worldwide.
From his early years as an associate at Royal Portrush Golf club, Tristan has devoted his time to continuing education and has won numerous awards for coaching. Most recently named the PGA of Canada’s Coach of the year for 2015, Tristan has played a major role in advancing Canada’s Developmental systems from beginning to Professional golfers.
1:00PM - 2:00PM
James Grass – Director of Brand Experience & Marketing, The Vancouver Club
TOPIC: Standing in the Fire: Embracing Change and the Evolving Club Culture
BIO:
James, a lad from Canberra moved from Australia in 2007 and has been involved in the Private Club industry for 11 years on both sides of the Pacific.
He began working with the Vancouver Club in a service capacity in the Vancouver Club’s dining rooms. His understanding of service, paired with his infectious personality quickly garnered attention from Vancouver Club General Manager Philip Ireland.
James transitioned into the Membership Department at 23 years old, under the guidance of the Director of Membership.
At 25 James was managing his own department with the responsibility of ushering in a younger generation of members and providing new revenue streams whilst maintain a budget of $500k annually. The average age of membership dropped from 57 to 39. In the last 10 years membership has closed 5 times.
His role now is focused on expanding the member experience both internally and externally.
2:00PM - 3:00PM
Nick Mueller – Director of Golf Performance, Innovative Fitness (White Rock)
TOPIC: The Role of Mobility and Flexibility in the Golf Swing
- Learning how mobility affects power output, and how to integrate mobility techniques into your lesson plans for your clients
- This will be in lecture format with a practical component
BIO:
Director of Golf Performance BHK, BCAK
TPI Level III Golf Fitness Practitioner- http://www.mytpi.com
TPI Level II Golf Medical Practitioner- http://www.mytpi.com
FMS Level II Practitioner- http://www.functionalmovement.com
Innovative Fitness - White Rock e: nick@innovativefitness.com
3:00PM - 4:00PM
Chris Wanlass – General Manager, Nordstrom (Vancouver)
TOPIC: The Nordstrom Experience
BIO:
- 25 years with Nordstrom
- Opened the store in September 2015, our first International Flagship
- My career has taken me to Seattle, NYC, San Francisco and Atlanta
- Been leading stores for the last 14 years
- Was a menswear buyer for 5 years
- Currently live in Yaletown and have two 7 year old twin boys
DAY TWO SPEAKERS:
9:00AM - 12:00PM
Curious Coaches - Corey Lundberg (PGA) – COO & High Performance Coach of Altus Performance (Dallas, TX) & Matt Wilson (PGA of Canada) - Director of Instruction, La Rinconada Country Club (Los Gatos, CA)
TOPIC: The Task Design Matrix and Force Multipliers
PART 1/ Task Design Matrix: Framework for Learner Optimized Lessons How to assess and respond to the needs of each unique individual by adapting our coaching approach through the manipulation of certain aspects of the lesson environment to make the greatest impact on each client.
PART 2/ FORCE MULTIPLIERS: Steps to Make Lessons Stick In a world of Action over Ideas, with our results measured by Effectiveness more than Effort its the Force Multipliers we use on the lesson tee with clients that net the greatest return over time. Cameron and Corey provide actionable concepts that you can immediately use to enhance the net gain you make with your clients.
BIO:
Corey Lundberg (left) is COO and High Performance Coach at Altus Performance in Dallas, TX. He has been recognized as a Best Young Teacher in America by Golf Digest (2014-2017), selected as one of Golf Digest’s Best Teachers in Texas and was named a Top 50 Kids Teachers in the United States. Corey has worked with players of all ability levels from the PGA Tour, collegiate players, competitive youth golfers, elite amateurs, and recreational players alike. At Altus Performance, Corey draws on his expertise in the fields of Motor Learning, Skill Acquisition, and Competitive Player Development to partner with Cameron McCormick in developing some of the top high performance players in golf.
A native of Toronto and a graduate of Long Island University, Matt Wilson (right) is the PGA Director of Instruction at La Rinconada Country Club in Los Gatos, California, and a consultant to the Stanford University Men’s Golf Team. He has been recognized as a Best Young Teacher in America by Golf Digest (2016-17), and named by US Kids Golf as one of the Top 50 Kids Teachers in America. Matt has worked with players at all stages of development, with the majority of his work being focused on supporting competitive players looking to bring their games to the highest levels of performance. Many athletes that Wilson has worked with have gone on to experience success both Nationally and Internationally at the Professional, Amateur, and Junior levels. An avid student of the game, Matt is very interested in the science of coaching, specifically, the fields of motor learning, motor performance, and sport psychology. In addition to self-directed research in these areas, Wilson is in the process of completing his Master’s Degree in High Performance Coaching and Technical Leadership at the University of British Columbia.
1:00PM - 2:30PM
Robert Thompson - Matchplay Golf Marketing; Contributing Columnist: Global Golf Post; Senior Writer: SCOREGolf; Golf Analyst: Global News
TOPIC: Brand, Data, and Engagement: Connecting with Members and Raising Revenue in the Internet Age
The economy has gone digital—we watch movies online, read the latest political news in socal feeds, and no one ventures into a bank branch if they can avoid it. Golf? As an industry it is boldly stepping into 2006. That’s right, this is a business that is a decade behind. Golf websites are largely terrible, data collection is haphazard, and communication is still done on paper. When the industry does use digital products, little thought is given to brand or messaging, missing key market opportunities.
As the editorial director of Matchplay Golf Marketing, Robert Thompson is one of the North American leaders in communications, marketing and branding in the golf business, with clients like Cabot Links, National Golf Club of Canada, Capilano, Magna, and many others. In this seminar he asks the question—are you prepared to see your digital future as an investment or an expense, and can you—and your business and personal brand—afford to be a decade behind?
BIO: A bestselling author and award-winning reporter, Robert Thompson has been an influential sports and business journalist for nearly two decades. Currently a producer with Global News, a columnist with Global Golf Post, and contributing editor to SCOREGolf, Robert is a fan of the Oxford comma, great literary journalism, John Irving, golf writer Bernard Darwin, and the collected works of David Bowie.
His writing has appeared in the kinds of old world media people tend to read: the National Post, the Globe and Mail, the Toronto Star, Listed magazine, Canadian Business, Golf Digest, Golf World, and others too numerous to list.
In recent years Robert has worked as a consultant to numerous companies, created his own contract publishing business that has more than 25 regular clients, and become the president of the Golf Journalism Association of Canada
He lives with his wife, the writer and editor Jennifer Hale, and his two school-age children, who make it difficult to work past 4 p.m. He also writes and records music under the band name, Black Heart Machine. Seriously.
2:30PM-4:00PM
Jennifer Melanson – Director, Human Resources, Fairmont Jasper Park Lodge
TOPIC: The Fairmont Service Promise – building a service culture in your organization
- How do you offer exceptional, caring service to your guests to build loyalty
- Leveraging and building employee engagement that drives exceptional service to your guests
BIO: Jennifer has been with Fairmont Hotels & Resorts for 24 years. Starting in the F&B operation at Fairmont Jasper Park Lodge, she moved into Human Resources in 1995 and has been the HR Director since 2008. Jennifer is a proud Bluenoser, growing up in Nova Scotia. She has a degree in Business Administration and Organizational Behaviour from Acadia University in Wolfville, NS. She resides in the beautiful Rocky Mountains in Jasper, Alberta with her husband and two children, and enjoys mountain biking, golf, cross country skiing and all the outdoor activities her location affords her.
PRESENTING SPONSOR
OFFICIAL ACCOMODATION PARTNER:
The Accent Inn Vancouver Airport is the official host accommodation for the Spring Education Seminar. Attendees are encouraged to book online here using the Promo Code PGABC for discounted rates.
CONFIRMED ATTENDEES:
- Brent Durrheim, Beach Grove Golf Club
- Mark Kitts, Quilchena Golf & Country Club
- Caine Lacusta, Riverway Golf Course
- Shingo Akizuki, Mayfair Lakes Golf & Country Club
- Gordon Mink, Golf Town - Langley
- Tom Flockhart, Quilchena Golf & Country Club
- Ashley Zibrik, Shaughnessy Golf & Country Club
- Doug Morgan, Richmond Country Club
- Derek Whipple, Greenacres Golf Club
- Jon Kadin, Nielsen Agencies
- Mark Lindsay, Nielsen Agencies
- Doug Hastie, Bear Mountain Golf Resort
- Justin Ford, Bear Mountain Golf Resort
- Drew Scollon, Point Grey Golf & Country Club
- Vaughan Marshall, Shaughnessy Golf & Country Club
- Brian Wise, Glacier Greens Golf Club
- Jeff Buder, McCleery Golf Course
- Bryn Parry, Point Grey Golf & Country Club
- Dale Schienbein, Seymour Golf & Country Club
- Branden Stewart, Shaughnessy Golf & Country Club
- Lenny Cyr, Seymour Golf & Country Club
- Roy Abbenbroek, Seymour Golf & Country Club
- Brice MacDermott, Kamloops Golf & Country Club
- Alec Hubert, Kamloops Golf & Country Club
- Lindy Miyashiro, Seymour Golf & Country Club
- Adam Blair, Talking Rock Golf Club
- Derek Orr, Shaughnessy Golf & Country Club
- Cari Chow, Ardmore Golf Course
- Justin Fram, Victoria Golf Club
- Chad Scott, The Rise
- Steve Liddicoat, University Golf Club
- Greg Pool, Capilano Golf & Country Club
- Matthew Palsenbarg, Northview Golf Academy
- Lee Alarie, Gallagher's Canyon Golf & Country Club
- Taylor Fahey, Gallagher's Canyon Golf & Country Club
- Michael Van Horne, The Rise
- Russ Latimer, Black Mountain Golf Club
- Brodie Carle, Predator Ridge Golf Resort
- Mike Cyndroski, Richmond Country Club
- Mark Strong, Richmond Country Club
- Dan Yoon, Richmond Country Club
- Graham Ogden, Richmond Country Club
- Dave Zibrik, Point Grey Golf & Country Club
- Clark MacPherson, McCleery Golf Course
- Justin Min, University Golf Club
- Bill Kelly, Glacier Greens Golf Club
- Jeff Palmer, Ardmore Golf Course
- Chris Carmichael, Mylora Golf Club
- Lance McCullough, Ridge Course at Cordova Bay
- Jim Goddard, Cordova Bay Golf Club
- Steven MacPherson, Storey Creek Golf Club
- Jordan Ray, Bear Mountain Golf Resort
- Terrance Drader, Victoria Golf Club
- Padraic O'Rourke, Fairmont Chateau Whistler Golf Club
- Miles Bruce, University Golf Club
- Dave Maddock, Bear Mountain Golf Resort
- Jared Siminoff, Shaughnessy Golf & Country Club
- Tim Wilson, Shaughnessy Golf & Country Club
- Hyo Sang Yoon, The Redwoods Golf Club
- Richard Ingle, Arbutus Ridge Golf & Country Club
- Jayme Young, Arbutus Ridge Golf & Country Club
- Brad Simpson, Arbutus Ridge Golf & Country Club
- Matt Makinson, Eaglequest Golf Center at Coyote Creek
- Casey Johnson, Two Eagles Golf Course & Academy
- Bradford Walterhouse, DACATA Performance Group
- Patrick Lago, Westwood Plateau Golf Academy
- Nicole Jordan, GolfBC
- Colin Lavers, Seymour Golf & Country Club
- Mike Smedstad, Mayfair Lakes Golf & Country Club
- Arlen Wocknitz, Victoria Golf Club
- Will Norton, Acushnet Canada Inc.
- Jordan Fletcher, The Redwoods Golf Club
- Scott Cameron, The Redwoods Golf Club
- Norman Baufeld, GolfTEC Vancouver Terminal Ave.
- Mac McLeod, Royal Colwood Golf Club
- Rich Chlopan, Royal Colwood Golf Club
- Craig Young, Royal Colwood Golf Club
- Brian McDonald, Fairview Mountain Golf Club
- Charlie Martin, Fairview Mountain Golf Club
- Rob Tadey, Fairview Mountain Golf Club
- Cory Draper, Capilano Golf & Country Club
- Alan Palmer, Shaughnessy Golf & Country Club
- Sean Thompson, Calgary Golf & Country Club
- Brian Jung, The Redwoods Golf Club
- Oliver Tubb, University Golf Club
- Nate Beauchamp, Northview Golf Academy
- Scott Rodgers, Meadow Gardens Golf Club
- Rob Anderson, Kelowna Golf & Country Club
- Jamie Stevens, Kelowna Golf & Country Club
- Keri Moffat, Mayfair Lakes Golf & Country Club
- Lindsay Bernakevitch, Victoria Golf Club
- Gina Hosie, Victoria Golf Club
- Daniel Naismith, Northview Golf & Country Club
- Phil Jonas, Hazelmere Golf & Tennis Club
- Trevor Hay, Point Grey Golf & Country Club
- Paul Skrudland, Musqueam Golf & Learning Academy
- Colin Bykowski, Pacific Golf Academy
- Wes Doka, Pitt Meadows Golf Club
- Tom Whittle, PGA of BC
- Tyler McNeil, Rob Houlding Golf Academy
- Derek Thornley, Fraserview Golf Academy
- Scott Shepherd, PGA of BC
- Luke McKenzie, Eaglequest Golf Centre At Coquitlam
- Shea McLaughlin, Two Eagles Golf Course & Academy
- David Munn, Talking Rock Golf Club
- Hal Eremko, Riverway Golf Course
- Sean Spottiswood, Riverway Golf Course
- Greg McClure, Burnaby Mountain Golf Club
- Kate Weir, Burnaby Mountain Golf Club
- Alex Ludeman, Burnaby Mountain Golf Club
- Kyle McMurphy, Eaglequest Golf Centre At Coquitlam
- Mike Heenan, Vancouver Golf Club
- Todd Kuspira, Marine Drive Golf Club
- Jeff DeBou, Seymour Creek Golf Center
- Sergej Dronov, Pacific Golf Academy
- Earl Francis, PGA of BC
- Scott Kolb, Victoria Golf Club
- Winston Michell, Victoria Golf Club
- John Randle, Morningstar Golf Club
- Jen Woods, Rampion Enterprises Ltd.
- Dan Axford, McCleery Golf Club
- Leila Harman, McCleery Golf Club
- Michael Grabowski, Vancouver Golf Club
- Connor Rosenlund, Seymour Golf & Country Club
- Matthew Cella, Olympic View Golf Club