PGA of BC Spring Education Seminar presented by Honma Golf

Monday, February 20, 2017 to Tuesday, February 21, 2017
Beach Grove Golf Club
5946 12 Ave
Delta, BC
V4L 1C7
8 Points per day, 16 Points total
PGA of BC Members: $59 +GST
Non-Members*: $159 +GST *Please note: Guests must be sponsored by a PGA of BC Class "A" Member
REGISTRATION IS NOW CLOSED. Any members wishing to register, please contact Russell MacKay to be put on the waitlist.
9:00am - Pastries & Coffee served
10:00am - 12:00pm - Tristan Mullally (PGA of Canada) – Head Golf Coach, Golf Canada's National Women's Amateur Team
12:00pm - 1:00pm - Lunch served
1:00pm - 2:00pm - James Grass – Director of Brand Experience & Marketing, The Vancouver Club
2:00pm - 3:00pm - Nick Mueller – Director of Golf Performance, Innovative Fitness (White Rock)
3:00pm - 4:00pm - Chris Wanlass – General Manager, Nordstrom (Vancouver)
4:00pm - 4:30pm - PGA of BC Annual General Meeting
8:30am - Pastries & Coffee served
9:00am - 12:00pm - Curious Coaches - Corey Lundberg (PGA) – COO & High Performance Coach of Altus Performance (Dallas, TX) & Matt Wilson (PGA of Canada)Director of Instruction, La Rinconada Country Club (Los Gatos, CA)
12:00pm - 1:00pm Lunch served
1:00pm - 2:30pm - Robert Thompson - Matchplay Golf Marketing; Contributing Columnist: Global Golf Post; Senior Writer: SCOREGolf; Golf Analyst: Global News
2:30pm - 4:00pm - Jennifer Melanson – Director, Human Resources, Fairmont Jasper Park Lodge
10:00AM - 12:00PM
Tristan Mullally (PGA of Canada) – Head Golf Coach, Golf Canada's National Women's Amateur Team
TOPIC: 1% - A targeted approach to getting the most out of your athletes. Case Study – Brooke Henderson
  • My coaching journey
  • Applying your strengths, supporting your weaknesses
  • Measurement, change and being “right”
  • Case study – Brooke Henderson as 13 year old versus an 18 year old.


Tristan Mullally is a Professional Golf Coach who has worked with Tour Professionals and Amateurs all over the world. A native of Ireland, Tristan became the Canadian Women’s National Team coach at the end of 2011. A career spanning 17 years has seen him inspire and motivate players to reach their potential and work in some of the biggest arenas in golf.

Tristan was Canada’s Coach at the Rio 2016 Olympic Games, the 2015 Pan American Games and to the silver medalists at the World Amateur Team Championships in 2014. Coach to several #1 WAGR ranked athletes, Tristan has also coached players to almost 30 professional victories worldwide.

From his early years as an associate at Royal Portrush Golf club, Tristan has devoted his time to continuing education and has won numerous awards for coaching. Most recently named the PGA of Canada’s Coach of the year for 2015, Tristan has played a major role in advancing Canada’s Developmental systems from beginning to Professional golfers.

1:00PM - 2:00PM
James Grass – Director of Brand Experience & Marketing, The Vancouver Club
TOPIC: Standing in the Fire: Embracing Change and the Evolving Club Culture


James, a lad from Canberra moved from Australia in 2007 and has been involved in the Private Club industry for 11 years on both sides of the Pacific.
He began working with the Vancouver Club in a service capacity in the Vancouver Club’s dining rooms. His understanding of service, paired with his infectious personality quickly garnered attention from Vancouver Club General Manager Philip Ireland.
James transitioned into the Membership Department at 23 years old, under the guidance of the Director of Membership.
At 25 James was managing his own department with the responsibility of ushering in a younger generation of members and providing new revenue streams whilst maintain a budget of $500k annually. The average age of membership dropped from 57 to 39. In the last 10 years membership has closed 5 times.
His role now is focused on expanding the member experience both internally and externally.
2:00PM - 3:00PM
Nick Mueller – Director of Golf Performance, Innovative Fitness (White Rock)
TOPIC: The Role of Mobility and Flexibility in the Golf Swing 
  • Learning how mobility affects power output, and how to integrate mobility techniques into your lesson plans for your clients 
  • This will be in lecture format with a practical component  

Director of Golf Performance BHK, BCAK 
TPI Level III Golf Fitness Practitioner-
TPI Level II Golf Medical Practitioner-
FMS Level II Practitioner-
Innovative Fitness - White Rock e:
3:00PM - 4:00PM
Chris Wanlass – General Manager, Nordstrom (Vancouver)
TOPIC: The Nordstrom Experience
  • 25 years with Nordstrom
  • Opened the store in September 2015, our first International Flagship
  • My career has taken me to Seattle, NYC, San Francisco and Atlanta
  • Been leading stores for the last 14 years
  • Was a menswear buyer for 5 years
  • Currently live in Yaletown and have two 7 year old twin boys


9:00AM - 12:00PM
Curious Coaches - Corey Lundberg (PGA) – COO & High Performance Coach of Altus Performance (Dallas, TX) & Matt Wilson (PGA of Canada)Director of Instruction, La Rinconada Country Club (Los Gatos, CA)
TOPIC: The Task Design Matrix and Force Multipliers
PART 1/ Task Design Matrix: Framework for Learner Optimized Lessons How to assess and respond to the needs of each unique individual by adapting our coaching approach through the manipulation of certain aspects of the lesson environment to make the greatest impact on each client.
PART 2/ FORCE MULTIPLIERS: Steps to Make Lessons Stick In a world of Action over Ideas, with our results measured by Effectiveness more than Effort its the Force Multipliers we use on the lesson tee with clients that net the greatest return over time. Cameron and Corey provide actionable concepts that you can immediately use to enhance the net gain you make with your clients.
Corey Lundberg (left) is COO and High Performance Coach at Altus Performance in Dallas, TX. He has been recognized as a Best Young Teacher in America by Golf Digest (2014-2017), selected as one of Golf Digest’s Best Teachers in Texas and was named a Top 50 Kids Teachers in the United States. Corey has worked with players of all ability levels from the PGA Tour, collegiate players, competitive youth golfers, elite amateurs, and recreational players alike. At Altus Performance, Corey draws on his expertise in the fields of Motor Learning, Skill Acquisition, and Competitive Player Development to partner with Cameron McCormick in developing some of the top high performance players in golf.
A native of Toronto and a graduate of Long Island University, Matt Wilson (right) is the PGA Director of Instruction at La Rinconada Country Club in Los Gatos, California, and a consultant to the Stanford University Men’s Golf Team. He has been recognized as a Best Young Teacher in America by Golf Digest (2016-17), and named by US Kids Golf as one of the Top 50 Kids Teachers in America. Matt has worked with players at all stages of development, with the majority of his work being focused on supporting competitive players looking to bring their games to the highest levels of performance. Many athletes that Wilson has worked with have gone on to experience success both Nationally and Internationally at the Professional, Amateur, and Junior levels. An avid student of the game, Matt is very interested in the science of coaching, specifically, the fields of motor learning, motor performance, and sport psychology. In addition to self-directed research in these areas, Wilson is in the process of completing his Master’s Degree in High Performance Coaching and Technical Leadership at the University of British Columbia.
1:00PM - 2:30PM
Robert Thompson - Matchplay Golf Marketing; Contributing Columnist: Global Golf Post; Senior Writer: SCOREGolf; Golf Analyst: Global News
TOPIC: Brand, Data, and Engagement: Connecting with Members and Raising Revenue in the Internet Age
The economy has gone digital—we watch movies online, read the latest political news in socal feeds, and no one ventures into a bank branch if they can avoid it. Golf? As an industry it is boldly stepping into 2006. That’s right, this is a business that is a decade behind. Golf websites are largely terrible, data collection is haphazard, and communication is still done on paper. When the industry does use digital products, little thought is given to brand or messaging, missing key market opportunities.
As the editorial director of Matchplay Golf Marketing, Robert Thompson is one of the North American leaders in communications, marketing and branding in the golf business, with clients like Cabot Links, National Golf Club of Canada, Capilano, Magna, and many others. In this seminar he asks the question—are you prepared to see your digital future as an investment or an expense, and can you—and your business and personal brand—afford to be a decade behind?
BIO: A bestselling author and award-winning reporter, Robert Thompson has been an influential sports and business journalist for nearly two decades. Currently a producer with Global News, a columnist with Global Golf Post, and contributing editor to SCOREGolf, Robert is a fan of the Oxford comma, great literary journalism, John Irving, golf writer Bernard Darwin, and the collected works of David Bowie.
His writing has appeared in the kinds of old world media people tend to read: the National Post, the Globe and Mail, the Toronto Star, Listed magazine, Canadian Business, Golf Digest, Golf World, and others too numerous to list.
In recent years Robert has worked as a consultant to numerous companies, created his own contract publishing business that has more than 25 regular clients, and become the president of the Golf Journalism Association of Canada
He lives with his wife, the writer and editor Jennifer Hale, and his two school-age children, who make it difficult to work past 4 p.m. He also writes and records music under the band name, Black Heart Machine. Seriously.
Jennifer Melanson – Director, Human Resources, Fairmont Jasper Park Lodge
TOPIC: The Fairmont Service Promise – building a service culture in your organization
  • How do you offer exceptional, caring service to your guests to build loyalty
  • Leveraging and building employee engagement that drives exceptional service to your guests
BIO: Jennifer has been with Fairmont Hotels & Resorts for 24 years. Starting in the F&B operation at Fairmont Jasper Park Lodge, she moved into Human Resources in 1995 and has been the HR Director since 2008. Jennifer is a proud Bluenoser, growing up in Nova Scotia. She has a degree in Business Administration and Organizational Behaviour from Acadia University in Wolfville, NS. She resides in the beautiful Rocky Mountains in Jasper, Alberta with her husband and two children, and enjoys mountain biking, golf, cross country skiing and all the outdoor activities her location affords her.

OFFICIAL ACCOMODATION PARTNER: The Accent Inn Vancouver Airport is the official host accommodation for the Spring Education Seminar. Attendees are encouraged to book online here using the Promo Code PGABC for discounted rates.



  1. Brent Durrheim, Beach Grove Golf Club
  2. Mark Kitts, Quilchena Golf & Country Club
  3. Caine Lacusta, Riverway Golf Course
  4. Shingo Akizuki, Mayfair Lakes Golf & Country Club
  5. Gordon Mink, Golf Town - Langley
  6. Tom Flockhart, Quilchena Golf & Country Club
  7. Ashley Zibrik, Shaughnessy Golf & Country Club
  8. Doug Morgan, Richmond Country Club
  9. Derek Whipple, Greenacres Golf Club
  10. Jon Kadin, Nielsen Agencies
  11. Mark Lindsay, Nielsen Agencies
  12. Doug Hastie, Bear Mountain Golf Resort
  13. Justin Ford, Bear Mountain Golf Resort
  14. Drew Scollon, Point Grey Golf & Country Club
  15. Vaughan Marshall, Shaughnessy Golf & Country Club
  16. Brian Wise, Glacier Greens Golf Club
  17. Jeff Buder, McCleery Golf Course
  18. Bryn Parry, Point Grey Golf & Country Club
  19. Dale Schienbein, Seymour Golf & Country Club
  20. Branden Stewart, Shaughnessy Golf & Country Club
  21. Lenny Cyr, Seymour Golf & Country Club
  22. Roy Abbenbroek, Seymour Golf & Country Club
  23. Brice MacDermott, Kamloops Golf & Country Club
  24. Alec Hubert, Kamloops Golf & Country Club
  25. Lindy Miyashiro, Seymour Golf & Country Club
  26. Adam Blair, Talking Rock Golf Club
  27. Derek Orr, Shaughnessy Golf & Country Club
  28. Cari Chow, Ardmore Golf Course
  29. Justin Fram, Victoria Golf Club
  30. Chad Scott,  The Rise
  31. Steve Liddicoat, University Golf Club
  32. Greg Pool, Capilano Golf & Country Club
  33. Matthew Palsenbarg, Northview Golf Academy
  34. Lee Alarie, Gallagher's Canyon Golf & Country Club
  35. Taylor Fahey, Gallagher's Canyon Golf & Country Club
  36. Michael Van Horne, The Rise
  37. Russ Latimer, Black Mountain Golf Club
  38. Brodie Carle, Predator Ridge Golf Resort
  39. Mike Cyndroski, Richmond Country Club
  40. Mark Strong, Richmond Country Club
  41. Dan Yoon, Richmond Country Club
  42. Graham Ogden, Richmond Country Club
  43. Dave Zibrik, Point Grey Golf & Country Club
  44. Clark MacPherson, McCleery Golf Course
  45. Justin Min, University Golf Club
  46. Bill Kelly, Glacier Greens Golf Club
  47. Jeff Palmer, Ardmore Golf Course
  48. Chris Carmichael, Mylora Golf Club
  49. Lance McCullough, Ridge Course at Cordova Bay
  50. Jim Goddard, Cordova Bay Golf Club
  51. Steven MacPherson, Storey Creek Golf Club
  52. Jordan Ray, Bear Mountain Golf Resort
  53. Terrance Drader, Victoria Golf Club
  54. Padraic O'Rourke, Fairmont Chateau Whistler Golf Club
  55. Miles Bruce, University Golf Club
  56. Dave Maddock, Bear Mountain Golf Resort
  57. Jared Siminoff, Shaughnessy Golf & Country Club
  58. Tim Wilson, Shaughnessy Golf & Country Club
  59. Hyo Sang Yoon, The Redwoods Golf Club
  60. Richard Ingle, Arbutus Ridge Golf & Country Club
  61. Jayme Young, Arbutus Ridge Golf & Country Club
  62. Brad Simpson, Arbutus Ridge Golf & Country Club
  63. Matt Makinson, Eaglequest Golf Center at Coyote Creek
  64. Casey Johnson, Two Eagles Golf Course & Academy
  65. Bradford Walterhouse, DACATA Performance Group
  66. Patrick Lago, Westwood Plateau Golf Academy
  67. Nicole Jordan, GolfBC
  68. Colin Lavers, Seymour Golf & Country Club
  69. Mike Smedstad, Mayfair Lakes Golf & Country Club
  70. Arlen Wocknitz, Victoria Golf Club
  71. Will Norton, Acushnet Canada Inc.
  72. Jordan Fletcher, The Redwoods Golf Club
  73. Scott Cameron, The Redwoods Golf Club
  74. Norman Baufeld, GolfTEC Vancouver Terminal Ave.
  75. Mac McLeod, Royal Colwood Golf Club
  76. Rich Chlopan, Royal Colwood Golf Club
  77. Craig Young, Royal Colwood Golf Club
  78. Brian McDonald, Fairview Mountain Golf Club
  79. Charlie Martin, Fairview Mountain Golf Club
  80. Rob Tadey, Fairview Mountain Golf Club
  81. Cory Draper, Capilano Golf & Country Club
  82. Alan Palmer, Shaughnessy Golf & Country Club
  83. Sean Thompson, Calgary Golf & Country Club
  84. Brian Jung, The Redwoods Golf Club 
  85. Oliver Tubb, University Golf Club
  86. Nate Beauchamp, Northview Golf Academy
  87. Scott Rodgers, Meadow Gardens Golf Club
  88. Rob Anderson, Kelowna Golf & Country Club
  89. Jamie Stevens, Kelowna Golf & Country Club
  90. Keri Moffat, Mayfair Lakes Golf & Country Club
  91. Lindsay Bernakevitch, Victoria Golf Club
  92. Gina Hosie, Victoria Golf Club
  93. Daniel Naismith, Northview Golf & Country Club
  94. Phil Jonas, Hazelmere Golf & Tennis Club
  95. Trevor Hay, Point Grey Golf & Country Club
  96. Paul Skrudland, Musqueam Golf & Learning Academy
  97. Colin Bykowski, Pacific Golf Academy
  98. Wes Doka, Pitt Meadows Golf Club
  99. Tom Whittle, PGA of BC
  100. Tyler McNeil, Rob Houlding Golf Academy
  101. Derek Thornley, Fraserview Golf Academy
  102. Scott Shepherd, PGA of BC
  103. Luke McKenzie, Eaglequest Golf Centre At Coquitlam
  104. Shea McLaughlin, Two Eagles Golf Course & Academy
  105. David Munn, Talking Rock Golf Club
  106. Hal Eremko, Riverway Golf Course
  107. Sean Spottiswood, Riverway Golf Course
  108. Greg McClure, Burnaby Mountain Golf Club
  109. Kate Weir, Burnaby Mountain Golf Club
  110. Alex Ludeman, Burnaby Mountain Golf Club
  111. Kyle McMurphy, Eaglequest Golf Centre At Coquitlam
  112. Mike Heenan, Vancouver Golf Club
  113. Todd Kuspira, Marine Drive Golf Club
  114. Jeff DeBou, Seymour Creek Golf Center
  115. Sergej Dronov, Pacific Golf Academy
  116. Earl Francis, PGA of BC
  117. Scott Kolb, Victoria Golf Club
  118. Winston Michell, Victoria Golf Club
  119. John Randle, Morningstar Golf Club
  120. Jen Woods, Rampion Enterprises Ltd.
  121. Dan Axford, McCleery Golf Club
  122. Leila Harman, McCleery Golf Club
  123. Michael Grabowski, Vancouver Golf Club
  124. Connor Rosenlund, Seymour Golf & Country Club
  125. Matthew Cella, Olympic View Golf Club